Saturday, 11 July 2015

[#WOW] Meet Sara from Babycup LTD

Today we meet Sara a #WOW winner and owner of Babycup Ltd. As a Mummy of three she couldn't find an open cup for little hands so in the end she made it herself! Here Sara tells us about her business which led her to her #WOW win.

Can you tell us a little about yourself as a person? 
I am a mum of three girls. My husband is seriously outnumbered!! One day we will get a dog and use up all the boys’ names that were on our list!!

How did you first set up the business?
Babycup was created out of a need for a product that I couldn’t find anywhere. Each time I weaned one of my daughters I tried everything that was out there but couldn’t find ’the cup'. I searched high and low for the perfect cup for babies and young children - a small, open cup that would be the right size for little hands and little mouths and was the healthy option for teeth, sipping and development. By baby number three, I realised I had better just get on and make it!! I spoke to health experts about the benefits of open-cup drinking and found so many vital benefits that I was determined I must make this product a reality. And Babycup was born!

How old is the business?
Babycup first went into shops in the summer of 2013.

Did you ever think you’d be running your own business?
I hoped to, but until my ‘eureka’ Babycup moment, I hadn’t envisaged that this is what the business would be.

Where are you based? Do you have a shop or are you just online?
I’m based in the South East. I have my own website and sell direct from there at and Babycup is also stocked in retail stores both online and on the High Street in the UK and overseas.

What is the most popular product sales wise? 
Babycup mini open cups have two distinct uses. They are suitable for cup feeding milk and can be used from birth whilst establishing breastfeeding or during any feeding challenges such as latch difficulties, bottle refusal or tongue tie. And Babycup is for drinking from weaning until around 3 years. Babycup retails in packs of four cups in blue, pink, yellow or green, with the most popular colour option being our multi-colour pack containing one of each colour.

What is the one thing people must know about your business?
We are very focussed on our specialist area and know what we are talking about.

What is your proudest business achievement?
Babycup winning prestigious awards and being recommended by experts such as dentists, health visitors, midwives, orthodontists, weaning experts, speech therapists as a weaning essential for every mealtime makes me very proud. That feels good! But to receive feedback from parents who tell me how proud they are to see their children drinking with a Babycup, and knowing they have made that healthy choice, now that feels really, really good.  

What do you do when you aren’t working on the business?
There really isn’t much downtime at present!! My children are still small and my youngest isn’t yet at full-time school. So anytime I am not working on Babycup I am on ‘mum' duty.

What five words describe your business?
Little cups for little people

Any big plans for 2015 you can share?
Spreading the word about the healthy way for little ones to drink - helping families find out that with just a small addition to their mealtime kit they can make a big impact on their child’s health and development. 

How can we find out more about you:

I love this! I know when one of my friends was breastfeeding her little one when he needed a sip of water, she gave it him out of a cup - the problem was finding a cup. It was quite funny watching him drink out of a shot glass - these would have been absolutely perfect!

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